A commercial running here in the U.S. of A. is making my tv watching life so much worse.
Worse, even, than the incessant and gnarly political ads.
The product for sale is some sort of frozen, highly processed food.
That in itself is troublesome, what with all the cancer and diabetes running rampant around here.
We’re supposed to want to “fork it.”
In the ad a guy spanks his naughty mac and cheese (or whatever the heck he’s eating).
Then his co-worker applauds the perversion with a gleeful perversion of his own.
Makes my skin crawl.
Reminds me of an episode of Criminal Minds in which two highly disturbed, highly sick individuals living in the same neighborhood find one another and become partners in sadistic crime.
Like some sort of creepy radar.
Someone way back when said, “Sex sells,” and a whole “subliminal seduction” ad genre was born.
Born and grown-up into a hideous adult.
A blatant, perverted, nothing-subliminal-about-it adult.
Well, guess what?
That adult doesn’t sell.
Not to me anyway.
I’d rather eat my own vomit than “fork” anyone’s product.
For a refreshing, edgy, radical change of pace, madison avenue, let’s see if pure, noble and lovely will sell.